Who Owns The Full Throttle Saloon? All You Need To Know

The Full Throttle Saloon is not just a name—it’s an institution that has captured the hearts of motorcycle enthusiasts and thrill-seekers alike. Located in Sturgis, South Dakota, this world-renowned biker bar and entertainment hub is considered the largest of its kind. Known for its high-energy events, live music, and an unmatched atmosphere, the Full Throttle Saloon is a cornerstone of the annual Sturgis Motorcycle Rally. But the question remains: Who owns the Full Throttle Saloon?

Ownership of such an iconic venue often sparks curiosity. The Full Throttle Saloon is owned by Michael Ballard, a passionate entrepreneur and visionary who turned a simple idea into a global phenomenon. With the help of his wife, Angie Ballard, and longtime friend Jesse James Dupree, Michael has transformed the saloon into a mecca for bikers and entertainment lovers alike. Their combined efforts have made the Full Throttle Saloon a household name among motorcycle enthusiasts.

In this article, we’ll dive deep into the life of Michael Ballard, the man behind the Full Throttle Saloon. From his early life and career to the saloon’s evolution over the years, we’ll explore every aspect of this incredible journey. Whether you’re a die-hard fan of the saloon or just curious to learn more, this comprehensive guide will answer all your questions and provide fascinating insights into one of America’s most beloved biker destinations.

Table of Contents

• Michael Ballard: Biography and Early Life
• The Origins of the Full Throttle Saloon
• How Did Michael Ballard Acquire the Full Throttle Saloon?
• What Makes the Full Throttle Saloon Unique?
• The Team Behind the Success
• The Role of Angie Ballard in the Business
• Jesse James Dupree and His Contribution
• Events and Attractions at the Full Throttle Saloon
• The 2015 Fire and the Rebuilding of the Saloon
• How Has the Full Throttle Saloon Evolved Over the Years?
• The Impact on the Sturgis Motorcycle Rally
• What Does the Future Hold for the Full Throttle Saloon?
• Frequently Asked Questions
• Conclusion

Michael Ballard: Biography and Early Life

Michael Ballard, the owner of the Full Throttle Saloon, is an American entrepreneur whose love for motorcycles and entertainment paved the way for his success. Born and raised in Trimble, Tennessee, Michael’s journey from a small-town boy to the owner of the world’s largest biker bar is nothing short of inspirational.

Personal Details and Bio Data

Michael’s early years revolved around his love for motorcycles and adventure, which later became the foundation of his career. He always had an entrepreneurial spirit, which led him to take risks and chase his dreams. His passion for creating a unique space for bikers and like-minded individuals made the Full Throttle Saloon a reality.

The Origins of the Full Throttle Saloon

The Full Throttle Saloon was established in 1999 by Michael Ballard. Located in Sturgis, South Dakota, the saloon quickly gained fame for being the ultimate destination for bikers during the annual Sturgis Motorcycle Rally. Michael’s vision was to create a space that catered to the biker community while offering world-class entertainment and an unforgettable experience.

Spanning over 30 acres, the saloon features multiple bars, a concert stage, a burnout pit, and even a zip line. It became a cultural phenomenon, attracting visitors from all over the world. The saloon’s rustic charm and high-energy atmosphere have made it a staple of the Sturgis Motorcycle Rally.

Over the years, the Full Throttle Saloon has hosted countless events, live performances, and charity fundraisers. It has also been the subject of a popular reality TV show, which aired on truTV and gave viewers a behind-the-scenes look at the saloon’s operations.

How Did Michael Ballard Acquire the Full Throttle Saloon?

Michael Ballard’s acquisition of the Full Throttle Saloon was the result of his unwavering determination and vision. In the late 1990s, Michael noticed a gap in the market for a large-scale biker bar that offered more than just drinks. He decided to take a leap of faith and invest in creating a venue that would cater to the unique needs of the biker community.

With his savings and a clear vision, Michael purchased the land in Sturgis, South Dakota, and began building the Full Throttle Saloon. His goal was to create a one-of-a-kind destination that combined the thrill of motorcycles with live entertainment and social interaction. The rest, as they say, is history.

What Makes the Full Throttle Saloon Unique?

• It’s the world’s largest biker bar, spanning over 30 acres.
• Features include multiple bars, a concert stage, a burnout pit, and a zip line.
• It’s a central hub for the annual Sturgis Motorcycle Rally.
• The saloon offers live music, entertainment, and a vibrant atmosphere.
• It’s built specifically for the biker community, making it a haven for motorcycle enthusiasts.

These unique features have made the Full Throttle Saloon a must-visit destination for anyone attending the Sturgis Motorcycle Rally or simply looking for an unforgettable experience.

The Team Behind the Success

The success of the Full Throttle Saloon is not just due to Michael Ballard’s vision but also the hard work and dedication of his team. Angie Ballard, Michael’s wife, plays a crucial role in managing the saloon’s operations and ensuring everything runs smoothly. Jesse James Dupree, a longtime friend of Michael’s and a musician, has also been instrumental in the saloon’s success.

The Role of Angie Ballard in the Business

Angie Ballard is not just Michael’s wife but also his business partner. She oversees the day-to-day operations of the saloon, from staffing and logistics to event planning and customer relations. Angie’s attention to detail and commitment to excellence have been key factors in the saloon’s continued success.

Jesse James Dupree and His Contribution

Jesse James Dupree, the lead singer of the rock band Jackyl, is more than just a friend to Michael Ballard. He has been a crucial part of the Full Throttle Saloon’s journey, contributing his expertise in music and entertainment to elevate the saloon’s offerings. Jesse’s involvement has helped attract world-class talent and create unforgettable experiences for visitors.

Events and Attractions at the Full Throttle Saloon

The Full Throttle Saloon is known for its wide range of events and attractions, which cater to bikers and non-bikers alike. Some of the most popular events include:

• Live concerts featuring renowned artists and bands.
• Custom motorcycle shows and competitions.
• Burnout pit challenges and stunt performances.
• Themed parties and charity fundraisers.
• Exclusive meet-and-greets with celebrities and motorcycle legends.

These events make the Full Throttle Saloon more than just a bar—it’s an experience that visitors cherish for a lifetime.

The 2015 Fire and the Rebuilding of the Saloon

In September 2015, tragedy struck the Full Throttle Saloon when a devastating fire destroyed the original building. The loss was heartbreaking for Michael Ballard, Angie Ballard, and their team, as well as the countless fans who considered the saloon a second home.

However, Michael and his team refused to let the fire define the saloon’s legacy. With determination and hard work, they rebuilt the Full Throttle Saloon at a new location just outside Sturgis. The new saloon is even bigger and better, featuring state-of-the-art facilities and an expanded range of attractions.

How Has the Full Throttle Saloon Evolved Over the Years?

Since its inception in 1999, the Full Throttle Saloon has undergone several transformations to stay relevant and exciting for its visitors. From expanding its facilities to introducing new attractions and events, the saloon continues to set the standard for biker bars worldwide.

The Impact on the Sturgis Motorcycle Rally

The Full Throttle Saloon has become synonymous with the Sturgis Motorcycle Rally. It serves as a focal point for the event, drawing thousands of visitors each year. The saloon’s unique offerings and vibrant atmosphere have significantly contributed to the rally’s popularity and success.

What Does the Future Hold for the Full Throttle Saloon?

With a strong foundation and a loyal fan base, the future looks bright for the Full Throttle Saloon. Michael Ballard and his team continue to innovate and expand their offerings, ensuring that the saloon remains a top destination for bikers and entertainment lovers alike.

Frequently Asked Questions

1. Who owns the Full Throttle Saloon?

The Full Throttle Saloon is owned by Michael Ballard, with significant contributions from his wife, Angie Ballard, and friend, Jesse James Dupree.

2. Where is the Full Throttle Saloon located?

The Full Throttle Saloon is located just outside Sturgis, South Dakota, near the venue of the annual Sturgis Motorcycle Rally.

3. What happened to the original Full Throttle Saloon?

The original Full Throttle Saloon was destroyed in a fire in 2015. It was later rebuilt at a new location and continues to thrive.

4. What events are held at the Full Throttle Saloon?

The saloon hosts live concerts, motorcycle shows, burnout pit challenges, themed parties, and charity fundraisers, among other events.

5. Can I visit the Full Throttle Saloon outside of the Sturgis Motorcycle Rally?

Yes, the saloon is open to the public even outside of the rally and offers a unique experience year-round.

6. How can I learn more about the Full Throttle Saloon?

You can visit the official website of the Full Throttle Saloon or follow their social media channels for updates and information.

Conclusion

The Full Throttle Saloon, owned by Michael Ballard, stands as a testament to vision, perseverance, and passion. From its humble beginnings to its current status as a global icon, the saloon continues to captivate audiences and create lifelong memories. Whether you’re a motorcycle enthusiast or simply someone seeking a unique experience, the Full Throttle Saloon is a destination you won’t want to miss.